A Step-by-Step Guide to Finding Low Competition Keywords

by Ivan L.

Finding keywords that are easy to rank for can be highly beneficial for your website. These low competition keywords require less effort to rank high on search engine result pages (SERPs) and can bring consistent search traffic. In this article, we’ll discuss a 5-step process to help you find low competition keywords and validate their ease of ranking.

Brainstorm a List of Topics

To begin, brainstorm a list of broad keywords related to your niche. These broad keywords, also known as seed keywords, should be specific enough to avoid multiple interpretations. For example, if your niche is parenting, some seed keywords could include “parenting,” “stroller,” “pregnancy,” “babies,” and “car seat.”

Expand Your Topics with a Keyword Research Tool

A Step-by-Step Guide to Finding Low Competition Keywords

Utilize a keyword research tool, such as Ahrefs’ Keywords Explorer, to expand your list of topics. These tools provide information about search volumes and help generate keyword lists. Enter your seed keywords into the tool and explore the phrase match report to gather more keyword ideas.

Filter Keywords for Low Difficulty Scores

Many keyword research tools provide a ranking difficulty metric, such as Ahrefs’ Keyword Difficulty (KD) score. Set a KD filter with a minimum value of 0 and a maximum value of 20 to identify potential low competition keywords. However, it’s important to remember that ranking difficulty is influenced by various factors, not just backlinks.

Match Searcher Intent

Searcher intent is the reason behind a search query, and it plays a crucial role in ranking. Assess whether your content can match the dominant search intent for a particular keyword. Analyze the content type, content format, and content angle of the top-ranking pages for the query. If your content aligns with searcher intent, you have a higher chance of ranking, even for so-called “low competition” keywords.

Assess Keyword Difficulty Manually

Despite using metrics like KD and Referring Domains, it’s essential to manually assess the SERPs to determine actual keyword difficulty. Look beyond backlinks and consider factors like brand equity and relevance to your website. Analyze the authority and topical relevance of top-ranking pages. If the pages with low domain authority and few backlinks are ranking well, the keyword may be a low competition topic.

Bonus Tip: Finding Low Competition Keywords with High Traffic Potential

To find new groups of low competition keywords, use Ahrefs’ Content Explorer. Set filters to display pages with low referring domains and a minimum organic traffic of at least 500 monthly visits. Browse the titles of these pages for topic ideas that suit your website. Manually assess the search results to ensure the keyword’s potential for ranking.


Low competition keywords offer an excellent opportunity for new websites or those with low authority. They are easier to rank for and provide consistent search traffic. However, it’s important to balance low competition keywords with higher competition topics that may lead to more traffic, links, and commercial value. Use the 5-step process mentioned in this article to find and validate low competition keywords for your website’s SEO strategy.

A Step-by-Step Guide to Finding Low Competition Keywords

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