Effective SEO Strategies for Growing Your Website

by Ivan L.

In this article, we will explore the best SEO strategies that are currently working to drive traffic and improve rankings. These strategies have been successfully used to grow websites from zero to over 400,000 visitors per month. By implementing these tactics, you can increase your website’s visibility and attract highly targeted organic traffic.

Strategy 1: Curated Collections

Curated collections involve gathering scattered information from various sources and consolidating it into one place. For example, at Exploding Topics, one of the most successful curated collection types is startup list posts. By compiling startups from different industries and providing essential statistics like funding raised, founding dates, and locations, these curated collections offer valuable content to users. Despite not being written by expert writers, these collections have proven to be highly valuable and rank well for competitive keywords.

– Curated collections gather scattered information from the internet and consolidate it in one place.
– They provide value to users searching for specific topics.
– These collections can rank well for competitive keywords, even without the involvement of expert writers.

Effective SEO Strategies for Growing Your Website

Strategy 2: Reverse Outreach

Backlinks remain crucial for SEO, as they indicate trustworthiness and authority in the eyes of search engines. Reverse Outreach focuses on getting bloggers and journalists to come to you instead of sending thousands of outreach emails. By identifying what they are searching for and providing relevant content, you can attract authoritative backlinks naturally.

– Backlinks are still essential for SEO.
– Reverse Outreach involves identifying what bloggers and journalists are searching for and providing relevant content.
– By getting them to come to you, you can attract authoritative backlinks passively.

Strategy 3: Bottom of the Funnel Content

Effective SEO Strategies for Growing Your Website

While top-of-the-funnel content attracts users who are not yet actively searching for your products or services, bottom-of-the-funnel content targets users who are closer to making a purchase. By creating content around keywords like “Trend spotting software” or “Google Trends alternatives,” you can reach users who are actively looking for solutions to their problems. These keywords often have low competition but high conversion potential.

– Bottom-of-the-funnel content targets users who are closer to making a purchase.
– Keywords with low competition and high conversion potential are ideal for this strategy.

Strategy 4: AI-Proof Content

With the influx of AI-generated content, focusing on keywords that AI struggles to handle provides an advantage. While AI can describe “what” something is accurately, it falls short in explaining “why” or making connections between seemingly unrelated information. By creating content that offers unique insights, analysis, and expertise, you can differentiate yourself from AI-generated generic content.

– AI-produced content lacks uniqueness and expertise.
– Focus on keywords that require human analysis and insights to create valuable content.

Strategy 5: Riding the Wave

Choosing keywords that are trending upwards but are not yet highly competitive can give you an edge, especially if your website has limited authority. As more businesses invest in SEO, targeting trending keywords before they become saturated ensures higher chances of ranking well and attracting organic traffic.

– Target keywords that are trending upwards and not yet competitive.
– Trending keywords have lower competition, providing an opportunity for newer websites to rank well.

Effective SEO Strategies for Growing Your Website

Strategy 6: Time to Value

Time to Value refers to how quickly a user can find the information they are looking for upon landing on your website. By reducing the time it takes for users to get what they want, you provide a better user experience and increase the likelihood of higher rankings. Keeping intros short and placing valuable content at the top of the page improves Time to Value.

– Reduce the time it takes for users to find valuable information on your website.
– Shorten intros and prioritize valuable content at the beginning to improve user experience and rankings.


Implementing these SEO strategies can significantly enhance your website’s visibility and attract valuable organic traffic. By leveraging curated collections, reverse outreach, bottom-of-the-funnel content, AI-proof content, riding the wave, and focusing on Time to Value, you can improve your website’s rankings and grow your online presence. Experiment with these strategies and adapt them to your specific industry and target audience to achieve optimal results.

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