How Long Does SEO Take to Start Working for a New Website?

by Ivan L.

In this article, we will discuss how long it takes for SEO to start working for a new website. We will provide a comprehensive overview and share insights based on real experiences and data.

The Changing Landscape of SEO

In the past, SEO was relatively easy, with websites quickly ranking on Google’s first page within a few days. However, things have changed significantly in recent years. Google’s introduction of the “sandbox” for new websites and the increased competition have made it more challenging to achieve quick SEO results.

Understanding the Google Sandbox

How Long Does SEO Take to Start Working for a New Website?

The Google sandbox is a period in which new websites are prevented from ranking. This is particularly evident for websites targeting keywords with low competition. Despite having well-researched and uncompetitive keywords, new websites often struggle to rank initially, leading to frustration among website owners and marketers.

Increased Competition

The growth in the number of websites has resulted in intense competition among various niches. Websites that were created a few years ago faced significantly fewer competitors compared to today. This increased competition makes it harder to rank higher in search engine results, unless advanced SEO strategies are employed.

Importance of Content and Topical Authority

Creating quality content has always been crucial for SEO success. However, nowadays, it’s not enough to have just one article on a specific topic. Google looks for topical authority, which means providing comprehensive coverage of a particular subject. Websites with multiple articles that cover different aspects of a topic are rewarded with higher rankings.

How Long Does SEO Take to Start Working for a New Website?
backlinks word taken away by hand over white background

Backlinks, or links from other websites, have been an essential factor in Google’s search algorithm since the early 2000s. They still play a significant role today, often determining the ranking of a website in search results. However, the emphasis on backlinks has led to some irrelevant and low-quality websites ranking highly due to a large number of backlinks.

Realistic Expectations for SEO Results

Based on a poll conducted in the Affiliate SEO Mastermind Facebook group, it is evident that most websites take six to twelve months to generate significant traffic (at least 5,000 visitors per month). However, there are exceptions, with some websites seeing results in as little as one to six months, while others may take longer, especially in highly competitive niches.

Strategies to Speed Up SEO Results

While it may take time to see substantial SEO results, there are various strategies that can speed up the process. Here are some tested methodologies:

1. Avoid or shorten the duration of the Google sandbox by building backlinks. A specific sequence of backlinks, starting with trustworthy social links and followed by guest posts, can reduce the time spent in the sandbox.
2. Launch a website with a substantial amount of topically relevant content. Conduct thorough research to identify the necessary content that will establish topical authority in your niche.
3. Utilize the “avalanche technique” to focus on keywords that match your website’s traffic tier. Starting with low-competition keywords and gradually targeting harder ones as your traffic increases will lead to faster results.
4. Optimize your content fully for Google. Surfer SEO is a tool that helps with on-page optimization by comparing your content to the top-ranking articles for a specific keyword and providing recommendations to improve your content’s relevancy.

Advanced Techniques to Consider

For those who want to explore more advanced SEO strategies, consider the following:

1. Utilize expired domains that have existing backlinks instead of starting with a new domain. Platforms like ODYS Global offer quality expired domains that can provide an instant boost in backlink equity.
2. Implement 301 redirects, which can quickly build a natural backlink profile for your site. This technique involves redirecting a domain with backlinks to your new website.
3. Private blog network (PBN) links can provide significant power in boosting your website’s rankings. However, it’s important to note that PBNs are considered a gray-hat technique and should be used with caution.


SEO takes time, but with the right strategies and approach, it is possible to see results within a reasonable timeframe. By understanding the changing landscape of SEO, leveraging content and topical authority, and implementing advanced techniques, website owners and marketers can optimize their chances of success. Remember, patience and consistent effort are key in achieving long-term SEO results.


How can I continuously monitor and evaluate my website’s SEO performance?

Utilize SEO analytics and tracking tools to continuously monitor and evaluate your website’s SEO performance. Google Analytics, Google Search Console, and other SEO software like Moz or Ahrefs can provide valuable insights and data about your website’s traffic, rankings, backlinks, and more. Regularly assessing your SEO metrics will enable you to make informed decisions and optimize your SEO strategies effectively.
Further Reading:
“Advanced Web Metrics with Google Analytics” by Brian Clifton
Google Analytics Academy

How can I effectively perform keyword research for my niche?

Effective keyword research involves understanding your audience, utilizing keyword research tools, analyzing the competition, and focusing on long-tail keywords. Tools like Google Keyword Planner, Ahrefs, and SEMrush can aid in identifying high-search-volume and relevant keywords for your niche.
Further Reading:
“Keyword Research: The Definitive Guide” by Brian Dean available on Backlinko

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