Selling websites to local businesses requires more than just a compelling design. It’s about understanding their unique needs, providing tailored solutions, and offering value-added services. Here’s a comprehensive guide on how to excel in this niche.
Understand Local Business Needs:
- Local business owners are focused on the end results. They don’t necessarily need to know the nitty-gritty of website design; they just want to know how it’ll drive their goals forward.
- Instead of overwhelming them with tech jargon, offer them a roadmap. Show them how a website can elevate their brand, bring in more leads, and generate a recurring income. This proven blueprint can potentially increase their monthly earnings, as evidenced by the speaker’s jump from $4,000 to $20,000.
- Not every client wants a luxury website. Remember to ask questions and determine what they really want.
- Zero in on businesses within specific cities or niches lacking a digital presence. With the right tools, you can identify these businesses, craft a personalized pitch, and offer them a website solution tailored to their needs.
Offer Multiple Website Options:
- Provide options! Offer them either a fully customized website or a template that’s geared towards their niche.
- For instance, if they’re in the roofing business, you can offer them a ready-made roofing website where they only need to substitute placeholder content with their own.
- Always show the value upfront. Whether it’s fixing an issue with their current site or proposing a brand-new design, give them a sneak peek of what’s possible.
Utilize Modern Tools Like ChatGPT:
- Use ChatGPT to quickly draft website content, giving clients a tangible feel of their potential site.
- Embed useful forms or integrations like Google My Business to enhance their site’s functionality.
- Remember, a well-converting website is worth its weight in gold. Emphasize how your websites are designed to boost customer interactions and bookings.
- Bonus: Offer them a 30-day trial to showcase premium services. This hands-on experience can be a game-changer in sealing the deal.
Offer Value-Added Services:
- Be an all-in-one solution. Offer easy-to-use templates and trusted services. Tools like “go high level” can be handy here.
- Introduce additional services like reputation management. Businesses will appreciate tools that help them consolidate and respond to customer reviews.
Enhance Reputation Management:
- Create a review funnel. Happy customers can be directed to Google or Facebook to leave positive reviews, while those with concerns can provide feedback privately.
- Offer tools or services that allow for swift lead follow-up, ensuring businesses never miss an opportunity to close a deal.
Communication is Key:
- Engage local businesses through texts, and categorize their responses for easy follow-up.
- Use automation tools for templating and missed call responses, converting potential missed opportunities into leads.
Use Competitor Leverage:
- Centralize all communication channels for easy access and analysis.
- Offer tools that streamline lead and appointment management, reducing the friction for businesses and ensuring consistent usage.
- Position a new website as not just a digital presence, but a holistic solution that addresses various pain points like marketing.
- Stir up a sense of competition. By showcasing competitors’ websites, you can induce a fear of missing out (FOMO) in potential clients, pushing them towards investing in a superior website.
In conclusion, selling websites to local businesses is an art and science. By understanding their needs, offering tailored solutions, and providing exceptional value, you can carve out a successful niche for yourself in this industry.