Selling websites to local businesses requires more than just a compelling design. It’s about understanding their unique needs, providing tailored solutions, and offering value-added services. Here’s a comprehensive guide on how to excel in this niche.
Understand Local Business Needs:
Local business owners are focused on the end results. They don’t necessarily need to know the nitty-gritty of website design; they just want to know how it’ll drive their goals forward.
Instead of overwhelming them with tech jargon, offer them a roadmap. Show them how a website can elevate their brand, bring in more leads, and generate a recurring income. This proven blueprint can potentially increase their monthly earnings, as evidenced by the speaker’s jump from $4,000 to $20,000.
Tailored Approach:
Not every client wants a luxury website. Remember to ask questions and determine what they really want.
Zero in on businesses within specific cities or niches lacking a digital presence. With the right tools, you can identify these businesses, craft a personalized pitch, and offer them a website solution tailored to their needs.
Offer Multiple Website Options:
Provide options! Offer them either a fully customized website or a template that’s geared towards their niche.
For instance, if they’re in the roofing business, you can offer them a ready-made roofing website where they only need to substitute placeholder content with their own.
Always show the value upfront. Whether it’s fixing an issue with their current site or proposing a brand-new design, give them a sneak peek of what’s possible.
Utilize Modern Tools Like ChatGPT:
Use ChatGPT to quickly draft website content, giving clients a tangible feel of their potential site.
Embed useful forms or integrations like Google My Business to enhance their site’s functionality.
Remember, a well-converting website is worth its weight in gold. Emphasize how your websites are designed to boost customer interactions and bookings.
Bonus: Offer them a 30-day trial to showcase premium services. This hands-on experience can be a game-changer in sealing the deal.
Offer Value-Added Services:
Be an all-in-one solution. Offer easy-to-use templates and trusted services. Tools like “go high level” can be handy here.
Introduce additional services like reputation management. Businesses will appreciate tools that help them consolidate and respond to customer reviews.
Enhance Reputation Management:
Create a review funnel. Happy customers can be directed to Google or Facebook to leave positive reviews, while those with concerns can provide feedback privately.
Offer tools or services that allow for swift lead follow-up, ensuring businesses never miss an opportunity to close a deal.
Communication is Key:
Engage local businesses through texts, and categorize their responses for easy follow-up.
Use automation tools for templating and missed call responses, converting potential missed opportunities into leads.
Use Competitor Leverage:
Centralize all communication channels for easy access and analysis.
Offer tools that streamline lead and appointment management, reducing the friction for businesses and ensuring consistent usage.
Position a new website as not just a digital presence, but a holistic solution that addresses various pain points like marketing.
Stir up a sense of competition. By showcasing competitors’ websites, you can induce a fear of missing out (FOMO) in potential clients, pushing them towards investing in a superior website.
In conclusion, selling websites to local businesses is an art and science. By understanding their needs, offering tailored solutions, and providing exceptional value, you can carve out a successful niche for yourself in this industry.
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