When it comes to YouTube SEO, most people focus on ranking their videos on YouTube itself. However, if you want to boost your visibility on Google, there is a powerful strategy you can employ – getting your YouTube videos to rank in the video pack at the top of Google search results. In this article, we will explore how you can leverage this strategy to improve your Google rankings and drive more traffic to your videos.
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Building Trust through YouTube
Having a YouTube channel can be extremely valuable for businesses, especially in consulting or strategic service industries where building trust is crucial. By creating video content that resonates with your audience, you can establish a strong connection and build rapport with viewers. As they consume your content over time, they develop trust in your expertise and are more likely to engage with your services. This is why many businesses benefit from having a YouTube channel, even if they already invest in other SEO strategies.
The Challenge of Getting Eyeballs on Your Videos
The main challenge that most people face in the world of YouTube SEO is getting enough views and engagement on their videos. While engagement is important for ranking on YouTube, it may not be enough to ensure visibility on Google. To rank your videos on Google search results, you need to be more strategic in your approach.
Strategic Approach for YouTube Videos
To identify what people are searching for on Google and optimize your videos for Google rankings, you need to conduct keyword research. While there are several tools available for YouTube keyword research, the classic tool for this purpose is vidIQ. However, vidIQ does not provide insights on Google search results, which is our focus in this article. Instead, we will use Ahrefs, the Google Keyword research tool, to find keywords that trigger a video pack in search results.
Finding High-Value Keywords for Video Packs
To find keywords that trigger a video pack in Google search results, you can use Ahrefs. Start by searching for keywords related to your niche or industry, particularly focusing on how-to content. How-to videos tend to perform well in video packs because Google recognizes that users prefer video format for instructional content. For example, if you have a paid ads agency, you can search for “how to run ads on YouTube” or “how to run ads on Facebook”.
Identifying Valuable Keywords with Video Packs
Once you have identified potential keywords, you can use the Ahrefs tool to filter the results based on search volume and cost per click (CPC). By setting a minimum volume threshold (e.g., 100-200 searches per month), you can focus on keywords that have both decent search volume and a high CPC. These keywords are more likely to drive conversions and generate valuable traffic.
Checking for Video Packs in Search Results
After filtering the keywords, you need to manually check each search result to determine if there is a video pack present. Look at the top search results and see if there are three to four YouTube videos prominently displayed. If there is a video pack for a specific keyword, it means there is an opportunity to rank your video on Google for that keyword.
Optimizing Your Video for Google Rankings
To optimize your video for Google rankings, there are a few key factors to consider:
1. Video Title: Start the video title with the keyword you are targeting (e.g., “How to Run Ads on Facebook”).
2. Thumbnail: Create compelling and visually appealing thumbnails that attract viewers’ attention.
3. Description: Craft a detailed description that includes relevant keywords and provides additional context about the video.
4. Chapters: Incorporate chapters in your videos, especially for screen-share videos. Use tools like ChatGPT to generate chapters based on the video transcript.
5. Length: Video length is not a significant factor for Google rankings. You can have shorter or longer videos, depending on the content’s requirements.
Analyzing Successful Video Packs
To better understand what works for videos ranking in the video pack, analyze the commonalities among the top-ranking videos. Look at factors like video titles, thumbnails, and chapter usage. By identifying these patterns, you can optimize your own videos accordingly and increase your chances of ranking in the video pack.
Triggering the Video Pack – The Role of Embeds
Getting your video to consistently rank in the video pack on Google requires a different approach than traditional YouTube SEO. While engagement is essential for YouTube rankings, embeds play a significant role in Google rankings. To trigger the video pack, you need a volume of embeds, which can be achieved by embedding your video on various platforms across the internet.
Using Money Robot for Embeds
One tool that can help you generate embeds for your YouTube videos is Money Robot. While Money Robot is primarily known for its black hat SEO capabilities, it can be utilized for embedding videos instead of building spammy backlinks. By embedding your videos across different platforms, you can increase the volume of embeds, which in turn improves your chances of ranking in the video pack on Google.
Ranking your YouTube videos in the Google video pack can be a game-changer for your website’s visibility and traffic. By conducting thorough keyword research, optimizing your videos, and leveraging embeds, you can bypass the barriers of building website authority and rank prominently in Google search results. Remember to consistently analyze successful video packs and adapt your strategies accordingly to improve your chances of success.
How does Google determine which videos appear in the video pack?
Google utilizes complex algorithms that consider various factors, such as relevance to the search query, video quality, user engagement, and the user’s search history, to determine which videos to display in the video pack.
For a deeper understanding of Google’s search algorithms, you may refer to Google’s Search Quality Evaluator Guidelines available on their website.
Are there any risks or penalties associated with using Money Robot for embedding videos?
Yes, using tools like Money Robot, especially for link building or embedding videos on low-quality websites, can potentially put you at risk of violating Google’s Webmaster Guidelines and subsequently receiving a penalty which might negatively impact your search rankings.
For a comprehensive guide on ethical SEO practices, consider reading “The Art of SEO: Mastering Search Engine Optimization” by Eric Enge, Stephan Spencer, and Jessie Stricchiola.
How can I measure the success of my YouTube video rankings on Google?
You can use Google Search Console and YouTube Analytics to track the performance of your videos in terms of impressions, clicks, click-through rate (CTR), and average position in Google Search. Additionally, tools like SEMRush and Ahrefs can provide insights into keyword rankings.
For a detailed guide on using Google Search Console, you might explore “Google Search Console: A Guide for Beginners” available on the Ahrefs blog.
How often should I conduct keyword research and optimize my YouTube videos for Google?
SEO and keyword trends can change frequently, so it’s advisable to conduct keyword research and optimize your videos periodically, perhaps every few months, or when you notice a significant change in your video performance. “Keyword Research: The Definitive Guide” by Brian Dean on the Backlinko website provides an extensive overview of conducting effective keyword research.