In this article, we will explore effective techniques for getting real results from guest post link building. Guest posting involves writing content for another website and including a backlink to your own website. However, the traditional methods of guest post link building no longer work, as they have become spammy and ineffective. In order to stand out and secure high-quality backlinks, it is crucial to think outside the box and employ innovative techniques. In this article, we will discuss three techniques that can take your guest posting to the next level, along with providing email templates and tips for success.
Understanding Link Prospecting
Before diving into the techniques, it is important to understand the concept of link prospecting. Link prospecting involves determining which websites you want to get backlinks from. This can include websites that rank for your target keywords, websites that link to your competitors, or any other high-quality websites that are relevant to your niche.
Technique 1: Rewrite and Resurrect
The first technique involves pitching to websites that have outdated content and offering to rewrite and update it to improve their search engine rankings. This technique is powerful as it showcases your expertise and offers a valuable service to the website owner. The key is to show proof of your previous work in similar situations, even if you have only done it for your own website. By referencing previous successes, you increase your conversion rate significantly. Additionally, you can use tools like Ahrefs to find aged articles that are ripe for rewrites and present them as potential opportunities for collaboration.
Technique 2: Pitch Content Ideas
The second technique involves pitching content ideas to websites that their competitors are ranking for, but they are not. By identifying weaker competitors of your target website and analyzing their top-ranking keywords, you can come up with content ideas that can help the target website boost their rankings. This technique requires thorough research and an understanding of the target website’s focus areas. By presenting well-researched content ideas, you can demonstrate your value and expertise to the website owner.
Technique 3: Two-for-One Guest Posting
The third technique, known as “Two-for-One Guest Posting,” is an innovative approach to building backlinks. It involves collaborating with other website owners in the same niche and exchanging guest posts. Whenever one of the collaborators gets a guest post opportunity, they include a link to their own website and a link to one of their partner’s websites. This technique is highly effective in generating high-quality backlinks from websites with a high domain rating (DR). The key is to find partners in the same niche, which can be easily done by networking with other website owners who reach out for guest post opportunities.
Guest post link building is a powerful strategy to increase website traffic and improve search engine rankings. However, traditional methods of guest post link building have become ineffective due to spammy practices. To succeed in guest post link building, it is important to think outside the box and employ innovative techniques. By leveraging techniques such as rewriting and resurrecting outdated content, pitching content ideas to websites, and collaborating with other website owners, you can secure high-quality backlinks and drive real results. It is always important to approach guest post link building with a strategic mindset and to continuously adapt to changes in the digital landscape.
|1. Rewrite and Resurrect||Updating outdated content||– Provides value to the website owner|
– Showcases your expertise
– Potentially easy to implement
|– May require significant research to find suitable articles|
– Dependent on the website owner’s willingness to update content
|2. Pitch Content Ideas||Offering unique content ideas||– Demonstrates your expertise and research skills|
– Addresses gaps in the website’s content
|– Requires in-depth competitor and keyword research|
– No guarantee that the website owner will be interested in your ideas
|3. Two-for-One Guest Posting||Collaborating with peers for mutual benefits||– Builds relationships within the niche|
– Potentially doubles the backlink opportunities
|– Requires trust and coordination among partners|
– Can be challenging to find suitable partners
- Rewrite and Resurrect
- Main Feature: The technique focuses on rejuvenating outdated content by offering a rewrite service.
- Pros: It’s a win-win as it provides value to the website owner while showcasing your expertise and potentially being easier to implement since you have a base to work from.
- Cons: It may require intensive research to find suitable outdated articles and is dependent on the website owner’s willingness to update their content.
- Pitch Content Ideas
- Main Feature: This involves proposing new content ideas that the target website’s competitors rank for but they do not.
- Pros: Demonstrates your expertise and in-depth research, and addresses potential gaps in the website’s existing content.
- Cons: It demands thorough competitor and keyword research and there’s no guarantee that the website owner will be interested in your pitched ideas.
- Two-for-One Guest Posting
- Main Feature: A collaborative approach where partners include backlinks to each other’s sites in their respective guest posts.
- Pros: This technique helps in building relationships and potentially doubles the opportunities for obtaining backlinks.
- Cons: It requires a level of trust and coordination among partners and can be challenging to find suitable partners who are willing to collaborate in this manner.