Top 13 Free SEO Tools to Improve Rankings on Google

by Ivan L.

In today’s digital age, SEO (Search Engine Optimization) is crucial for the success of any website or online business. With the right SEO strategies and tools, you can improve your website’s rankings on Google and attract more organic traffic. In this article, we will discuss the top 13 free SEO tools that can help you achieve better rankings on Google.

The Importance of Free SEO Tools

Regardless of the size of your SEO operation, free tools play a crucial role in achieving success. These tools provide a solid foundation for your SEO strategies and help you analyze various aspects of your website’s performance. There are two types of free SEO tools: freemium tools and truly free tools.

Freemium Tools

Top 13 Free SEO Tools to Improve Rankings on Google

– Freemium tools offer limited functionality for free, with the option to upgrade to a paid version for additional features.
– They are often constantly improving and innovating since their paid tiers support their growth and development.
– Some popular freemium tools include Keyword Surfer, SEO Minion, GMass, and Detailed SEO Extension.

Truly Free Tools

– Truly free tools are powerful and effective, despite being completely free.
– They are often underappreciated, but they can provide significant value to your SEO efforts.
– Some notable truly free tools include the 100 Free YouTube Like Button, Bing Webmaster Tools, and Merkel’s Free Schema Generator.

Truly Free Tools for SEO Success

– The 100 Free YouTube Like Button is a simple tool that helps boost your YouTube channel’s visibility and engagement.
– Browser extensions are essential for SEO, and some recommended ones include Keyword Surfer, SEO Minion, GMass, and Detailed SEO Extension.
– Keyword Surfer allows you to gather keyword ideas and SEO metrics while searching on Google, making it easy to find low-competition keywords.
– SEO Minion is a powerful extension that helps extract data from Google’s search results, such as top-ranking page titles and related FAQs.
– GMass is a useful tool for managing cold outreach campaigns directly from Gmail, making outreach link building easier.
– Detailed SEO Extension provides a comprehensive view of on-page and technical SEO elements on any public webpage.

Must-Have SEO Tools for Overall Website Health

– Google Search Console is a popular and valuable tool that allows you to submit your sitemap, troubleshoot technical SEO issues, and gain insights into your website’s overall performance.
– Google offers several other free tools that can enhance your SEO efforts, such as Google Analytics, Google Trends, and the NLP API.
– Bing Webmaster Tools is another excellent tool that provides similar functionality to Google Search Console, with some additional features and generous data sharing.
– Microsoft Clarity, which is accessible through Bing Webmaster Tools, allows you to utilize heat maps for a better understanding of user behavior on your website.

Free Tools for Technical SEO

Top 13 Free SEO Tools to Improve Rankings on Google

– Schema plays a vital role in helping search engines understand the content of your website. Tools like Merkel’s Free Schema Generator and’s Schema Validator can help you create and validate custom schema for improved visibility.
– Screaming Frog is a freemium SEO tool that is widely used for technical audits. It offers essential functions for free and allows you to gather critical technical data about your website.
– Ahrefs Webmaster Tools is a free tier of the popular paid tool Ahrefs. It provides valuable data and insights, similar to Google Search Console and Screaming Frog.
– Answer the Public is a useful tool for expanding and visualizing topics. It helps generate ideas for subheadings and keywords to ensure comprehensive content planning.

Additional Freemium SEO Tools

– Ubersuggest is a freemium tool that offers keyword research, competitor analysis, and SEO performance stats. It is a good starting point for beginners.
– Rank Math is a powerful freemium WordPress plugin that allows you to optimize your website’s on-page SEO elements and set up different types of schema.
– Keyword Hero helps you unlock “not provided” keywords in Google Analytics, providing valuable insights into how visitors find your content.


In conclusion, using a combination of freemium and truly free SEO tools can significantly enhance your website’s rankings on Google. These tools provide valuable insights, keyword research capabilities, technical SEO audits, and much more. By leveraging these tools effectively, you can improve your SEO strategies and achieve higher organic traffic and visibility on the web. So, start exploring these free SEO tools and take your website to new heights.

Top 13 Free SEO Tools to Improve Rankings on Google


What are some other free or freemium SEO tools not mentioned in the article?

The article covers a comprehensive list of free and freemium tools, but there are many others available, such as Moz Free Tools, SEMrush, and WooRank. Each tool has unique features that can assist in various aspects of SEO.
Further Reading: Explore the websites of Moz, SEMrush, and WooRank for more details on their free SEO tools offerings.

Can these tools help in local SEO and mobile SEO?

Yes, many SEO tools, including some mentioned in the article, offer features for local and mobile SEO analysis and optimization. It’s important to ensure your website is optimized for local searches and mobile devices to reach a broader audience.

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